of consumers say that more information on a company’s social and ethical
performance would influence their purchasing decisions.
Ipsos mori Ethical Companies Report
There is a potential 966BN Euro and growing opportunity for brands that are able to communicate their sustainability credentials clearly.
Brand Purpose: Fad or Future?, Europanel, 2016
Understand how your CSR efforts resonate with consumers and effect the bottom line
Plan future CSR efforts to be most effective
Show Trends in CSR
Understand the strengths and weakneses vs your competitors
Understand CSR trends in the ever-shifting landscape
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